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What are our top tips for lingerie? It is a question we are asked all the time. We spend our lives in beautiful lingerie, so we have learned a great deal, and our expert opinions are worth hearing.
You might expect us to tell you to rush out and buy crotchless knickers or peek‑a‑boo bras, but our advice is different. Our number one rule is simple: choose lingerie that makes you feel genuinely comfortable.
Comfort first, always
If you are going to use your lingerie as a tool of seduction, to tease and tantalise and build anticipation, you need to feel at ease in it. Confidence is the real aphrodisiac. If you are distracted because something is digging in, slipping down or riding up, that discomfort will show in your body language. When you feel supported, flattered and at home in what you are wearing, you move differently. You stand taller, your posture improves, and your natural sensuality comes to the surface without effort. That is far more enticing than any gimmicky design.
Comfort looks different for every woman
One woman’s idea of comfort can be very different from another’s. For some, comfort means soft, seamless fabrics and barely‑there bralettes. For others it may mean a structured balconette bra, a waspie that pulls in the waist and feels secure, or a silk slip that simply skims the body.
At London Valentine’s, we can feel comfortable in many forms of lingerie because we are used to showcasing our bodies to their best advantage. We know which cuts highlight our curves, which colours suit our skin tones, and which fabrics still feel good after hours of wear.
When you want true luxury
On nights when we want to feel truly indulgent, we might reach for a silk-and-lace set from La Perla, a dramatic embroidered bra from Agent Provocateur, or a delicate tulle-and-lace piece from Aubade or Chantelle. Brands like Bordelle, with their signature strappy designs, or Fleur du Mal, with fashion‑forward shapes and rich fabrics, can make you feel as if you are putting on armour made of seduction. These pieces invite you to slow down, enjoy the ritual of dressing, and step into a more decadent version of yourself.
No matter how luxurious the label, we never break one golden rule: lingerie must fit beautifully.
The non‑negotiable: a proper bra fit
Ladies, take note: your bra has to fit you properly. This is not an area to guess or compromise. A poorly fitting bra can dig into your shoulders and leave marks. It can ride up your back and offer no support. It can cut into breast tissue and create bulges. It can also make clothes sit badly and spoil the line of your outfit.
We recommend getting professionally measured, ideally in person, and doing this regularly. Your bra size can change with weight, hormones, pregnancy or simply time. A fitting takes only a few minutes but can transform how you look and feel. Nothing is more distracting, or less attractive, than a bra that rides up at the back, gapes at the cups or squeezes so tightly that it creates visible back fat. When your bra fits well, your silhouette looks smoother, your bust is lifted and your clothes instantly look more expensive, whether you are wearing La Perla, Marks & Spencer, or anything in between.
The quiet magic of matching sets
In our book, our expensive escorts live by the rule of matching underwear. Your bra and knickers should match, or at least look deliberately coordinated. A matching set has a quiet magic. Even if no one else sees it, you know it is there. That knowledge gives you an extra layer of polish, like perfectly applied lipstick or a pair of beautiful heels. You feel more put‑together, more in control and quietly seductive.
Your drawer does not need to be filled only with designer names. We believe in a mix of pieces: a few luxurious sets from brands like Agent Provocateur, Fleur of England or Lise Charmel for special occasions, balanced with beautiful, reliable everyday lingerie that works under your usual clothes.
Mixing high‑end pieces with everyday favourites
We also believe in investing wisely, not wildly. Splash out on beautiful sets, but be smart about where you buy them. Marks & Spencer may sound a little workaday, but it offers lovely underwear at very reasonable prices. The quality is reliable, the fits are usually consistent, and the range runs from simple and practical to soft and romantic.
We are especially fond of the Rosie Huntington‑Whiteley range. The fabrics are soft and flattering, the details thoughtful, with lace trims, satin straps and pretty hardware, and the shapes are modern but timeless.
When you want to elevate things, you can add a few standout pieces from high‑end labels. A silk kimono from Fleur of England, a waspie from Bordelle, or a lace‑trimmed bodysuit from Fleur du Mal can change the mood at once. Many of these pieces work as well under a blazer as they do in the bedroom. This mix allows you to build a wardrobe of gorgeous sets without needing a limitless budget. A simple trick is to buy a style you love in two or three colours.
Our lingerie philosophy
In the end, our lingerie philosophy is simple. Put comfort first. Insist on a proper fit. Enjoy the quiet power of matching sets. Build a wardrobe that blends luxurious showpieces with beautiful everyday designs. The sexiest lingerie is not always the most revealing or the most expensive. It is the lingerie that makes you feel like your best, most confident self.

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